An ex solicitor and Sales Director at Birmingham based search marketing agency, Ricemedia; PJ founded LoveBrum in 2014.  It shines a light on the hidden gem projects of Birmingham, showcasing the same to its members who then vote on which cause receives dedicated funding to deliver tangible outcomes to our already beautiful city.  It has funded over 16 projects so far – from local school projects engaging in intergenerational activities with residents of local care homes, to Birmingham soup kitchens, and volunteer-led counselling for families who have experienced stillbirths and neonatal deaths.  It is also a movement for a better Birmingham, celebrating the city – the businesses and people within it – bringing those together and restoring some real civic pride.

PJ has helped raise over £500,000 for local charities and projects in the last 3 years.  He is married to Kelly with two children Blake and Minnie.  He suffers Championship football every weekend as a hardened Birmingham City Fan.